Open for Celebration

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Launched during English Wine Week, Drinks marketing agency YesMore has assisted Ridgeview in producing a new campaign to celebrate the gradual opening up as the UK emerges from lockdown.

This creative centres around the tagline ‘Open for celebration’ whether that’s opening your bottle or celebrating life opening up again. The videos focus on four styles of personality when opening your bottle of sparkling: the perfectionist, the magician, the squealy popper and the first timer.

Mardi Roberts, Director of Communications at Ridgeview commented:

“During the last year it has been fantastic working with YesMore, evolving our brand message whilst keeping celebration at our heart. The new creative was great fun to develop and create the popping personalities by asking ‘How do you open for celebration?”

Tom Harvey, co-founder at YesMore Agency, added:

“The new Ridgeview ads and strategy try to capture something of the excitement we all feel when we open a bottle of fizz. That excitement and anticipation – it’s always an occasion – and right now, many people are looking to cautiously celebrate once more.”